IW_Communications+Strategy


 * Beef Group:**

Who do you want to influence?
 * The extension workers
 * Small holder farmers
 * Researchers
 * Development partners
 * Private sector operators (feed processors, feed traders, etc.)

What would you like them to do?
 * Extension workers / Researchers / Development partners: Adopt the tools and use them for problem identification & advisory services
 * Farmers / Private sector operators: Benefit from outputs of better approaches

Is there a killer message? "Better adoption of feed technologies and then better income as a result of increased feed production"
 * Better adoption of feed technologies
 * Increased beef production
 * Better income
 * Improved livelihoods


 * Sheep Group:**

Who do you want to influence?
 * Development actors (policy makers, farmers, NGOs, extension research, private sector)

What would you like them to do?
 * Knowledge / information based decision making - fact based

Is there a killer message?

"Sheep production should be a profitable business"


 * Dairy Group:**

Who do you want to influence?
 * NRS, key development partners (LNGO, INGO, extension system, learning institutions...)
 * Helps to centralize info.
 * Helps to equip with technical knowledge
 * Influence functional policy makers

What would you like them to do?
 * Thinking / working / differently (adapting tools for use in their context)
 * Internalize the need (uptake helps improving LU)
 * Locally lead choice of technology is enables
 * Dissemination of available technology
 * Conducive policy environment

Is there a killer message? "Add FEAST, add value"
 * Demand driven (participatory approach)
 * Informed decision-making at local level
 * Give alternatives
 * Informed "action"


 * Feeds Group:**

Who do they want to influence?
 * Farmers
 * Feed processers
 * Policy makers
 * Extension systems
 * Quality standard agency

What would you like them to do?
 * To produce more bota in quality & quantity
 * To produce in quality livestock including all required ingredients
 * Animal feed quality standards
 * Take actions that speed up commercialization
 * Creating awareness & capacity building on improved feeding systems & the sectors

Is there a killer message?

"No livestock productivity without feeds"
 * Livestock cannot grow without feed
 * Livestock productivity cannot improve without feed